| Marketing Courses |
| No. |
Course Title |
Course Content |
Date |
Duration |
| 1 |
Modern Sales Management |
Role of Sales Management in Marketing Effectiveness; Sales Management Environment; Territory Development and Time Management; Sales Management Planning: sales forecast, goal and target setting, action planning; Sales Budgeting; Organization of the Sales Force; Sales Personnel Planning and Recruiting; Sales Training and Development; Sales Leadership and Supervision; Sales Compensation. |
11 Mar – 15 08 Jul – 12 |
5 days |
| 2 |
Brand and Corporate Image Management |
Role of corporate image management in achieving marketing objectives; Managing components of corporate image; Promoting the right image; Test for effective logos; Importance and types of branding; Elements that enhance positioning approaches; Steps in crisis management; Media selection and Advertising design |
15 Apr – 19 19 Aug – 23 |
5 days |
| 3 |
Effective Selling Techniques |
Buyer behavior and the buying process; The new model of selling; Keys to relationship selling; The direct sales cycle; Preparing for effective selling – using the psychology of urgency, time, choice, stories, etc; The language of selling; Keys to sales strategy; Handling objections; Ethics and legal issues in selling; Increasing your sales effectiveness; Project work |
22 Apr – 26 26 Aug – 30 |
5 days |
| 4 |
Effective Marketing Communication |
Understanding strategic marketing communications; Types of promotional tools; Integrated marketing communications; Building relationships through marketing communications; Managing internal marketing communications; Communication strategies to reach consumers, intermediaries, and all stakeholders; Media selection – delivering the message; Consumer response to marketing communication; Developing a marketing communication plan |
17 Jun – 2130 Sep – 04 Oct |
5 days |
| 5 |
Strategies for Growing SMEs |
Formulating a Business Strategy; Connecting Strategy and Capabilities; Financial Management; Human Resources Management; Productivity Improvement; Stock Control; Marketing and Sales; Customer Service; Records and Book-Keeping; Costing and Pricing; Developing Effective Leadership Skills. |
13 May – 17 28 Oct – 01 Nov |
5 days |
| 6 |
Developing a Winning Business Plan |
Enterprise Background Information; Business Description and Vision; The Business Environment; Enterprise Organization and Management; Products/Services; Operational Planning and Management; Marketing and Sales; Financial Analysis and Management. |
20 May – 24 25 Nov – 29 |
5 days |
